03

My
Experience

August 2022 - Present

Digital Marketing and Content Specialist

University of Cincinnati
- Develop a strategic social media calendar to ensure efficient social media posts creation and scheduling.
- Create and edit 5 videos encouraging students to apply for service-learning co-op opportunities.
- Develop a comprehensive digital marketing campaign from a basic idea and drive it to completion.
- Lead content creation for the department to enhance its branding as a leading, innovative office (flyers, videos, social media posts).
- Supervise two undergraduate students and aid them in content creation; 100% task completion and meeting deadlines.
- Achieved a 27% increase in brand awareness of the service-learning program at the University of Cincinnati
August 2022 - Present

MS Marketing Graduate Assistant

University of Cincinnati
- Mentor and graded over 50 students, contributing to the effectiveness of the marketing department..
- Facilitate 50 students to explore marketing concepts..
- Help MS Marketing department with its social media and conducted research regarding different special projects.
July 2021 - July 2022/p>
Legal Assistant

Vaco LLC, on-site for Google
- Screened, analyzed and indexed 700 requests from Polish law enforcement with 99.7% accuracy following international and domestic Google policies.
- Evaluated 90+ legal, time and content- sensitive requests from international law enforcement agencies per week.
- Reviewed 65+ matters indexed by my coworkers, providing them with feedback on how to improve their performance.
August 2019 - June 2021

Content and Social Media Associate

Berea College
- Raised awareness of Berea College and its mission on social media platforms (100+ posts) while employing consistent messaging and branding, increasing social media engagement by 12%.
- Created over 70 graphics and short videos using tools such as Canva and managed social media presence across social media channels using Hootsuite.
- Developed over 20 strategies for social media, short-term campaigns, and long-term engagement tactics to position Berea College as an innovative leader in the educational field.
- Developed 10 strategies for social media short-term campaigns and long-term engagement tactics.
- Completed over 100 digital marketing campaigns including traditions around the world.
- Increased the number of followers by 50% on every social media platform within 6 months.
May 2019 - July 2019

Digital Marketing Specialist

Kashmir World Foundation
- Created and implemented 17 Public Relations policies, including awards, scholarships, and community outreach programs, increasing community awareness of Kashmir World Foundation’s (KwF) mission.
- Wrote 25 blog posts and articles about KwF’s objectives and achieved over 1K views. Visit Kashmir World Foundation to read my blog posts!
- Generated content for 2 press releases concerning the programs KwF initiated while enhancing and maintaining relationships with media contacts. Read the press release here!
- Designed 50 flyers, brochures, advertisements, promotional videos, and email campaigns to position it as a leading, innovative nonprofit organization and promote KwF’s services and accomplishments.
- Organized 5 events and collaborated in a cross-functional team in a dynamic environment to ensure successful launches.
- Enhanced brand awareness by 25% within the digital space as well as driving website traffic and acquiring leads.
- Independently wrote, proofread, and edited creative and technical content across different mediums within tight timeline.
August 2018 - May 2019

Assistant Editor

The Pinnacle, Berea College
- Wrote 60 articles involving the main issues affecting the Berea College community. Visit The Pinnacle to read a few of my articles!
- Conducted 90 interviews with students, faculty, and staff about the important issues faced in the Berea College community, increasing awareness by 10%.
- Independently proofread, edited and formatted 100 articles to maintain high-quality of writing.
May 2018 - July 2018

Marketing Research and CRM Specialist

Solutions Journalism Network
- Created and distributed the annual survey to the 100 newsrooms improving the relationships between SJN and their customers by 10%.
- Conducted market research to determine emerging trends, market needs, and customer requirements with 600 media outlets.
- Gathered and cleaned up data using Salesforce, increasing the SJN’s productivity by 20%.

04

My
Projects

August 2022 - December 2022

Increasing sales of Envirofill in retail channels for homeowners in Southwest United States.
- USGreentech is dedicated to bringing innovation to premium, non-rubber infills for synthetic turf. The high performance turf infill, Envirofill, is used in landscape applications.
- New Entrants in the artificial turf marketplace are eroding market share. There is opportunity to better target customers who have the appetite for the higher quality option.
- Conducting secondary research to learn more about the industry, competitors, and market trends.
- Conducting primary research such as the distribution of a survey to 57 people to analyze customer requirements, and conducting focus groups and interviews to determine customers’ attitudes toward artificial turf and market needs. For example, based on the research, we realized that one of the main concerns people have about artificial turf is pet and child safety. That being said, we recommended focusing the digital marketing campaign on educating customers to eliminate any misconceptions about artificial turf and focus on benefits such as ease of upkeep.
- Conducting eye tracking experiments to determine the best way to redesign the packaging.
- Conducting AB testing to determine which ad would be more successful.
- Improve the packaging of the product to catch the eye of consumers better.
- Implementing a digital marketing campaign that would educate potential customers about the benefits of artificial turf.
- Implementing In-store marketing and sales representative at Home Depot/home improvement stores to talk with homeowners.
- Achieved the project objectives and received a score of 100/100 from the Marketing Research class.
October 2022 - December 2022

Creating and implementing a digital marketing strategy to improve website traffic and sales of MegMade products.
- MegMade sells custom, refinished furniture and home goods.
- MegMade wanted to increase brand awareness, website traffic, and sales.
- Conducting website and social media audit to assess MegMade’s digital marketing performance to determine the best marketing strategy.
- Creating and developing a survey to undersdesignstand customers' attitudes toward MegMade and MegMede's place in the marketing funnel. Based on that data, the goal was to create a paid, organic, SEO, and email marketing strategy.
- Developing sets of KPIs, Smart goals, and budget that ensured the successful digital marketing performance of MegMade.
- Increasing awareness of MegMade by focusing on building partnerships with alike businesses and engaging in a cause-marketing program.
- Engaging current employees and loyal customers to help build credibility and trust.
- Engaging in website enhancement by improving SEO, overall website design, and adding a Sales Button to apply to a variety of brand personas.
- Increasing spending on Google Ads and improving social media presence.
- Achieved the project objectives and received a score of 100/100 from the Marketing Research class.